TinkeringatFlinn.ai

Right now I'm at Flinn.ai building AI-powered compliance tools for medical device manufacturers. It's exactly as niche as it sounds, but tbh? Actually fascinating once you get into it.

I've been designing digital products for healthcare, edtech, and now medtech for ~9 years. Even tho I started with UX/UI design, early on, I realized making things pretty is easy—the challenge is aligning customer needs with business impact.

What I do can be put into:

Product strategy: I work with C-levels and product leads to shape roadmaps and product direction. (Product) Design needs a seat at the strategy table, not just the execution phase.
Coaching & mentorship: I work with my teammates (especially PMs and PDs) to levelup. My mentors changed my career trajectory, so it feels right to continue the tradition.
Research & data: I'm data-driven—qualitative and quantitative. You can't make good design decisions or arguments without data (quant or qual) to back it up.
Craft & execution: Interaction design, design systems, prototyping. I partner with eng, PM, customers, and cross-functional teams to ship more than just minimum viable products.

Currently tinkering with: service design for B2B workflow, how to build agents, how to design agents, how do users understand 'agents' and their roles, how to digest large amount of user feedback and use them to drive product decisions, how to...

If you're still reading... I add my own emdashes 💖 Thank you very much

Experiences

Flinn.ai

Senior Product Designer

Nov 2024 - Present

Working on AI-powered compliance tools for MedTech companies—specifically literature review and vigilance workflows.

I work directly with founders, PM, and eng to figure out what we're building and why
Small team, so I'm involved in strategy conversations early

Second design hire, so I'm also setting up design process, patterns, and standards as we go.

#HealthTech#MedTech#AI#B2BSaaS#Startup~40#Compliance

Lingoda

Senior Product Designer

Oct 2020 - Oct 2024, 4yr 1mo

Online language school with thousands of students taking live classes with native teachers. I worked on booking, classroom, mobile, gamification—basically everything in the student and teacher experience. Spent most of my time in cross-functional teams (PM, eng, data, UX research) figuring out how to move business metrics. Also mentored other designers, maintained the design system, ran discovery, and pushed for user-centric decisions.

Classroom platform migration: Moved from Zoom to custom in-browser video—zero disruption to 1000s of daily classes.
Achieved almost 100% tech reliability (goal was 95%). This took months. Completed Aug 2024.
Booking redesign: 2-year project addressing declining bookings YoY. Students couldn't find classes at suitable times. I optimized for actual behavior (67% book 2-7 days ahead, 80% book from main page).
Results: 80% of students found the class they were looking for, 6/7 satisfaction score, 85% of booked classes attended.
Mobile apps: Designed iOS and Android apps from scratch. Brought booking and class management to native mobile.
Gamification: Monthly challenges, achievements, year-end recap. Retention mechanics that actually were fun, for users, and for the team to build :)

4 years there, 6 salary increases. My longest role so far. I got to practice a lot of iterative product building and being metrics driven. I learned so much about the science of habit building and how to keep users coming back.

#EdTech#B2C#Scale-up~250#VideoPlatform#MobileApps#Gamification

Selfapy

Senior Product Designer

Apr 2020 - Oct 2020, 7mo

Digital therapy platform for depression and anxiety (CE-certified medical device). Short tenure, but I tackled a big problem: information architecture overhaul.

The app had complex therapy content and users couldn't find anything. I ran card sorting, IA workshops, 3 rounds of user testing with 15+ participants, then restructured the whole nav from scattered views to a clear 4-page structure.
Result: simplified IA, better findability, less cognitive load, improved task completion. Successfully implemented in Q2 2020.
Also built the design system from scratch (style guides, components, templates in Figma) and ran summative usability tests for MDR certification (IEC 62366).

Learned a lot about designing for vulnerable users—mental health UX requires extra care with language and visual design.

#HealthTech#MentalHealth#B2C#Mid-size~70#MedicalDevice#DesignSystems

Vivy

Product Design Lead

Sep 2017 - Apr 2020, 2yr 8mo

Personal health record app—Germany's first cross-provider EHR. Medical device under EU MDR, so regulated environment with strict compliance requirements.

Product Design Lead (Nov 2019 - Apr 2020, 6mo): Promoted to Lead, managed a team of 3 designers. Also recruited new members, worked with PO/CEO/Marketing/Eng Leads on product strategy, set up processes for cross-functional work, and used data + customer research to back up design decisions.
Led the company's 2020 roadmap planning with leadership/finance/product teams. Consolidated multiple design libraries (Sketch, Abstract) into one unified design system that worked across platforms.
Product Designer (Sep 2017 - Nov 2019, 2yr 3mo): Joined at seed stage (employee #13) and helped scale Vivy to #1 in AppStore/PlayStore. Grew from UX/UI designer to senior position within 2 years.
I worked on medication plan, emergency profile, health checkups, health quiz & metrics, documents management, insurance communication, health insurance flows, and all the basic stuff—sign up, onboarding, etc.
On my first day as an intern, I drew 4 icons.
Ran IEC 62366 usability testing to certify Vivy as a medical device. Built Vivy's brand and design system (style guides, UI components, templates).

This is where I learned how to design in a highly regulated space. Compliance is not a constraint—it's a framework for safer and more usable design.

#HealthTech#EHR#B2C#Seed→Scale-up(13→80)#MedicalDevice#Leadership